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STIRLING -- She has taken to the catwalk at a New York fashion show, has been lined up for a photo shoot by a British tabloid and is possibly the most famous sportswoman in Scotland. The words "curling" and "celebrity" arent usually found in the same sentence, but brilliant play on the ice is ensuring plenty of exposure off it for British womens skip Eve Muirhead. "I enjoy it, although its a bit weird," Muirhead said of her glamorous life away from the rink. "But were trying to get the sport to grow because its a sport that needs to grow. So its always good to promote curling." Already a world and European champion with Scotland, Muirhead is heading to Februarys Winter Olympics in Sochi looking to fill the gap on her curling resume. And for the second straight games, she and her British teammates will be the favourites for the gold medal. Muirhead was only 19 when she competed at the Vancouver Olympics in 2010. She lost five straight games after a good start and failed to make it past the round-robin stage. "Ive looked back at it and we didnt train hard enough, didnt practice hard. We just werent good enough," Muirhead said after a practice session at the Scottish Institute of Sport training base in Stirling. "I think I learnt from that, and for this cycle Ive really stepped up everything. Its actually probably the best thing that could have happened to me." Womens curling in Britain has undergone a generational shift since Rhona Martin, a 36-year-old from a small Scottish village, led Britain to an unlikely gold medal in Salt Lake City in 2002. More than 6 million Britons stayed up into the early hours to watch Martins team, labeled the "housewife superstars" by the British media, become overnight sensations in a sport many previously didnt even know existed. Eleven years later, things have changed dramatically. British curling at the highest level has gone professional, a fund of 5 million pounds ($8.2 million) is dedicated to the countrys Olympians over four years, and there is as much gym work as practice on the ice. Sports psychologists -- in Britains case, a former Bolshoi ballet dancer -- and strength and conditioning coaches are part of the support staff. The curlers themselves are much younger. Muirhead and teammates Anna Sloan, Vicki Adams and Claire Hamilton are all between 22 and 24, making them the youngest womens team in Sochi. "Its nice to see a young aspect to the sport, to show that you do need to be fit to be a curler," Sloan told The Associated Press in an interview. "Curling had the image of being an older sport but I think with us being young and showing we enjoy it so much, thats a healthy thing and hopefully we are going to get people to try it after the Olympics." Muirheads team is being held up as Britains best chance of gold in Sochi, more than a decade after Martin delivered what is referred to in Britain as the "Stone of Destiny" in the 2002 Olympic final against Switzerland. Muirhead was just 12 at the time, and recalls being allowed to stay up late on a school night to watch the final. No surprise given her father, Gordon, won a world championship in curling in 1999. "It was fantastic," she said. "Ever since that moment, you want to go there and do it yourself, dont you? It inspired me, for sure." That night also changed Martins life. She was shocked to see flag-waving crowds greet her at Heathrow Airport on her return to Britain. She was congratulated by then-Prime Minister Tony Blair, awarded an honour by Queen Elizabeth II and invited to sit in the Royal Box at Wimbledon. Martin was stopped everywhere she went and was hounded by the tabloid newspapers. "Football (journalists) were even phoning, asking me: What do you think of the new Scotland manager? recalled Martin, who keeps her gold medal "in a cupboard, in its box, with the toilet rolls." That level of media glare is something Muirhead can expect, too, if she returns home from Russia with a gold medal. Britain doesnt have a strong tradition at the Winter Olympics, winning only nine golds since the first games in 1924. As a result, every champion is feted as a national icon. Muirhead is used to coping with pressure and attention. A youth champion in bagpiping and golf, she turned down golf scholarships from a number of American universities to take up curling, with her accomplishments on the ice tracked from the moment she won the first of her four world junior titles, in 2007. Off the ice, Muirhead was invited by actor Sean Connery to stride the catwalk at the annual Scottish-themed "Dressed to Kilt" fashion show in New York in 2010 and has a photo shoot scheduled with The Sun newspaper in Britain. She is a big name in Canada, curlings stronghold, and even bigger in Scotland, where the sport originated. Muirhead remains level-headed, though -- in her own words, a "normal down-to-earth person." And with Martin now coach of the British womens team, Muirhead couldnt have a better mentor in her corner heading into Sochi. "Obviously there is a target on their back." Martin said. "They are world champions so thats just reality. They know every single game there will be tough but . they have the potential. Its just about performing on the right day." Cheap Vapormax 3 . The Thunder earned the Game 1 win with a 100-86 victory Saturday night. 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But he also walks around with a tangle of metal screws, rods and plates after breaking his neck in 2006 playing high school football in Louisiana.CLEVELAND - Johnny Manziel has sought help to change his off-field lifestyle.Following a rough rookie season in the NFL, Manziel has entered a treatment program for unspecified reasons, an adviser for the Browns quarterback said in a statement released by the team on Monday.Johnny knows there are areas he needs to improve on to help him be a better family member, friend and teammate, so he decided to take this step in his life during the off-season, Manziel adviser Brad Beckworth said. Beckworth said the former Heisman Trophy winner entered the unnamed facility last week. He said Manziels family is asking for privacy until he rejoins the team.Beckworths statement did not indicate reasons for Manziel needing treatment. However, the 22-year-old QBs penchant for partying followed him from college into the pros and Manziels nightlife has been well-chronicled by both social and mainstream media.The location of the facility where Manziel is staying is not immediately known.Browns general manager Ray Farmer said in a statement that the team fully supports Manziel and respects his initiative in entering treatment. The team will respect Manziels privacy during treatment, he said.Our players health and well-being will always be of the utmost importance to the Cleveland Browns, Farmer said. We continually strive to create a supportive environment and provide the appropriate resources, with our foremost focus being on the individual and not just the football player.Citing privacy laws, a Browns spokesman declined to provide any further information about Manziels situation.Browns wide receiver Andrew Hawkins offered his support to Manziel on Twitter.Much love and support to my brother Johnny, Hawkins wrote. Proud of him, big step. Football is secondary. God Bless!NBA superstar LeBron James, who is both a friend and business partner of Manziels, also expressed his support for the young QB.I havent talked to him, James said after the Cavaliers won their 11th straight game. As a friend I support him. I want him to get better. As friends and family we all believe in him and this is a good step if this is the route hes going to take.Manziel, who won the Heisman as a freshman at Texas A&M where his playmaking skills earned him his Johnny Football nickname, has faced questions for several years about his active nightlife. After he was drafted in May by the Browns in the first round, Manziel was repeatedly photographed drinking alcohol during weekend trips to Las Vegas. A photograph of Manziel floating on an inflatable swan raft swigging a bottle of champagne went viral.The Brrowns became increasingly concerned about Manziel when a photo surfaced of Manziel holding a rolled bill in a bathroom.dddddddddddd.Manziel often dismissed criticism about his behaviour, insisting he wasnt going to let others dictate to him how to live his life. However, following the season, Manziel seemed embarrassed by some of his choices and vowed to change his ways.Its about actions, he somberly told reporters on Dec. 29. Its about being accountable and doing what Im going to say. ... Im either going to learn or Im going to be finding something else to do.Manziels alma mater released a statement offering its support, stating Johnny will always be an Aggie, and we wish him well in another step in his journey.Manziel spent the majority of last season as starter Brian Hoyers backup before coach Mike Pettine switched their roles with the team still in the playoff hunt.Manziel made his first start on Dec. 14 against Cincinnati, but failed miserably. He appeared unprepared and overmatched as the Bengals defence harassed him into two interceptions and the Browns were throttled 30-0. Manziel completed 10 of 18 passes for 80 yards, was sacked twice and looked nothing like a player capable of ending Clevelands long search to find a franchise quarterback.The next week at Carolina, Manziel injured his hamstring on a running play before halftime and was replaced by Hoyer.Manziel was then fined by the Browns for missing a medical treatment before the season finale at Baltimore. Manziel promised he would change following the season, apologizing to Clevelands fans and his teammates for being a distraction.But hours after apologizing, he was photographed in Miami Beach and over the next few days there were photos of him on Instagram in a Houston nightclub and in Aspen, Colorado.The Browns have made it clear to Manziel that they expect more from him if he wants to be their leader.Johnny has to show on and off the field he can be a professional, owner Jimmy Haslam said on Jan. 22. He knows that. Everybody in the organization has told him that. He knows what we expect of him on and off the field and its up to him to prove he can do that.Manziels uncertain future could influence the Browns plans at quarterback. Hoyer is scheduled to become a free agent, but the Cleveland native may be willing to re-sign with Cleveland, especially if Manziel is not in the picture. The Browns also have two first-round picks (Nos. 12 and 19) in this years draft and may be willing to use them to land a quarterback.___AP NFL website: www.pro32.ap.org and www.twitter.com/AP_NFL ' ' '