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ATLANTA -- Turner Entertainment Networks president Steve Koonin is joining the Atlanta Hawks ownership group, which hopes he can raise the profile of an NBA team that has struggled to draw fans or lure big-name free agents. Craig Anderson Jersey . The Hawks announced late Sunday that Koonin would take an ownership stake, serve as chief executive officer, oversee all business operations and represent the ownership at league functions. Koonin comes to the Hawks after 14 years with Turner Entertainment Networks, where in his most recent role he led the division that included TNT, TBS, TruTV and Turner Classic Movies. He previously spent more than a decade as a marketing executive at Coca-Cola. "Steve Koonins reputation as a game changer in both marketing and media makes him the ideal leader to usher the Atlanta Hawks into a new era," said Bruce Levenson, the teams majority owner. "He has created a legacy as an expert in sports marketing, television, branding and digital media." The Hawks clinched their seventh straight playoff appearance this past weekend but perennially rank among the worst teams in attendance. The team is hoping Koonin can change that after his stint at Turner, where he was involved in programming and media rights acquisition with both the NBA and the NCAA. At Coca-Cola, he served as vice-president of sports and entertainment marketing. Koonin is a lifelong resident of Atlanta, headquarters of Turner and Coca-Cola. "My family has been a part of this city for nearly a century," Koonin said in a statement. "We have a lot of work to do, but I believe my professional experience, my passion for this team and the NBA, as well as the Hawks great existing executive talent ... make this organizations future very bright." Under general manager Danny Ferry and first-year coach Mike Budenholzer, the Hawks are in the midst of a major rebuilding effort. Only two players, centre Al Horford and point guard Jeff Teague, have been with the team longer than two years -- and Horford missed most of this season with an injury. Koonins focus will be off the court. Heading into its final home game Monday night, the Hawks were averaging crowds of 14,400 a game -- 28th out of 30 NBA teams. The actual turnouts are generally much lower, with thousands of empty seats a trademark of games at Philips Arena, where capacity was actually reduced by curtaining a section of seats at the top of the upper deck. Over the past decade, the team has never ranked higher than 18th in attendance and is largely overlooked in a market that also has the NFL, Major League Baseball and a passion for college football. "I have known Steve for more than two decades and based both on firsthand experience and his stellar record of accomplishments," NBA Commissioner Adam Silver said. "He is one of the very best executives and creative minds in the entertainment industry." Colin White Senators Jersey .ca! There is plenty of blame to be shared as a result of the most recent NHL player (Pittsburghs Brooks Orpik) to be evacuated from the ice on a stretcher following an ugly incident Saturday night in Boston. Custom Ottawa Senators Jerseys . Freddie Roach said if the Rios fight "does not go well, we will seriously talk about his retirement," but that Pacquiao was training as well as ever for the Nov. http://www.senatorssale.com/authentic-christian-jaros-senators-jersey/ . The 36-year-old said a few months ago he would hang up his boots at the end of the season, but has since changed his mind. "Its a pity the season is ending now, as I am in good physical shape and enjoying myself," Di Natale said.NEW ORLEANS -- Anthony Davis is getting even better while the New Orleans Pelicans close out another difficult season. Davis set career highs with 40 points and 21 rebounds, and Eric Gordon made two crucial free throws in overtime to lead the Pelicans to a 121-120 overtime victory over the Boston Celtics on Sunday night. "My teammates tell me that they feed off my energy and they want me to be great so I cant be timid and do what it takes to help my team win," said Davis, who also blocked three shots, making him the eight player in NBA history with at least 40 points, 20 rebounds and three blocks in a game. "Were trying to do a better job of making me comfortable down the stretch." Tyreke Evans added 26 points and Gordon had 19 for the Pelicans (27-39), who had lost two consecutive games. Gordons foul shots with 9.4 seconds remaining gave the Pelicans a 121-117 lead. "In overtime we did enough to squeak out a one-point win," Pelicans coach Monty Williams said. Jeff Green, who led Boston with 39 points, answered Gordons free throws in overtime with a three-point play that trimmed New Orleans lead to 121-120 with 5.7 seconds remaining. But the Celtics were unable to foul on the inbounds play and New Orleans ran out the clock. "At least we played with better poise at the end of regulation and overtime," said Celtics coach Brad Stevens, who blamed a defensive miscommunication for Boston not committing the late foul. "We gave ourselves a chance to win on the offensive end. Guys got a couple of stops, just not enough at the end." Davis did not score in overtime but controlled the middle by grabbing six rebounds. He became the first player in franchise history to have at least 40 points and 20 rebounds in a game. He is averaging 32.3 points in his last six games. His previous high for points was Friday night when he scored 36 in a loss against Portland. Davis 21 rebounds erased his previous career high of 19 against Orlanddo on Jan. Daniel Alfredsson Senators Jersey. 26. "I think he can do this 10 to 15 times a year just because he is so gifted and does things for the right reason," Williams said. "Obviously, he has great athletic ability but some of that stuff is just him. We try to put him in a position where he can be a dominant player." Green made three big free throws late in regulation, tying it at 110. Davis answered with a jumper for New Orleans, but Kris Humphries, who scored 16 points, sent the game into overtime on a long jumper from the right corner. "Thats a tough one to swallow," said Celtics forward Jared Sullinger, who scored 14 points. "(Humphries) hitting that big shot to send it into overtime, we thought we could win. In the end we came up short." Avery Bradley had 12 points for the Celtics, who lost their fourth consecutive game. Evans layup with 5:33 remaining in the fourth quarter gave the Pelicans a 102-89 lead. Boston then closed with a 23-10 surge to force the extra period. It was similar to the past two games when the Pelicans blew leads against Memphis and Portland. "We played defence in the fourth quarter and in overtime and got stops when we needed it," Davis said. "We came up with the rebounds and made free throws." The Celtics, who attempted to push the pace against the defence-minded Pelicans, closed the first half on a 17-8 run to take a 64-57 halftime lead. Boston scored 39 points in the second period. Green had 20 points at the break. He had a tying dunk with 4:11 left and a 3-pointer with 2:35 remaining, giving Boston a 54-49 lead. NOTES: The Pelicans finished 24 of 28 from the free-throw line, after making their only two foul shots in the first half. ... Davis was 12 of 12 from the line, and has not missed an attempt in his past three games. ... The Pelicans have won their past five games that have gone into overtime. ... New Orleans scored a season-high 70 points in the paint, and held Boston to 46. ' ' '