LAS VEGAS -- He was the second man to beat Muhammad Ali, breaking Alis jaw and sending him to the hospital in their 1973 heavyweight fight. Ken Norton frustrated Ali three times in all, including their final bout at Yankee Stadium where he was sure he had beaten him once again. Norton, who died Wednesday at the age of 70, lost that fight for the heavyweight title. But he was forever linked to Ali for the 39 rounds they fought over three fights, with very little separating one man from the other in the ring. "Kenny was a good, good fighter. He beat a lot of guys," said Ed Schuyler Jr., who covered many of Nortons fights for The Associated Press. "He gave Ali fits because Ali let him fight coming forward instead of making him back up." Norton is the only heavyweight champion never to win the title in the ring, and boxing fans still talk about the bruising battle he waged with Larry Holmes for the title in 1978. But it was his first fight with Ali that made the former Marine a big name and the two fights that followed that were his real legacy. Few gave Norton, who possessed a muscular, sculpted body, much of a chance against Ali in their first meeting, held at the Sports Arena in San Diego, where Norton lived. But his awkward style and close-in pressing tactics confused Ali, who fought in pain after his jaw was broken. "Ali tore up his ankle while training and we were going to call the fight off but didnt," former Ali business manager Gene Kilroy said. "Ali said its not going to be that tough." It was, with Norton breaking Alis jaw in the early rounds and having his way with the former champion for much of the night. The loss was even more shocking because Ali had only lost to Joe Frazier in their 1971 showdown and was campaigning for the title he would win again the next year against George Foreman in Zaire. "Norton was unorthodox," Kilroy said. "Instead of jabbing from above like most fighters he would put his hand down and jab up at Ali." Kilroy said after the fight Norton visited Ali at the hospital where he was getting his broken jaw wired. Ali, he said, told him he was a great fighter and he never wanted to fight him again. Ken Norton Jr., a coach with the Seattle Seahawks, confirmed his fathers death to The Associated Press before handing the phone to his wife, too distraught to talk. Norton had been in poor health for the last several years after suffering a series of strokes, Kilroy said. "Hes been fighting the battle for two years," he said. "Im sure hes in heaven now with all the great fighters. Id like to hear that conversation." Norton didnt have long to celebrate his big win over Ali. They fought six months later, and Ali won a split decision. They met for a third time on Sept. 28, 1976, at Yankee Stadium and Ali narrowly won to keep his heavyweight title. Norton would come back the next year to win a heavyweight title eliminator and was declared champion by the World Boxing Council when Leon Spinks decided to fight Ali in a rematch instead of facing his mandatory challenger. But on June 9, 1978, he lost a brutal 15-round fight to Holmes in what many regard as one of boxings epic heavyweight bouts and would never be champion again. Norton finished with a record of 42-7-1 and 33 knockouts. He would later embark on an acting career, appearing in several movies, and was a commentator at fights. Former heavyweight champion Mike Tyson, who visited Norton at the veterans hospital in the Las Vegas suburb of Henderson, tweeted: "Ken Norton was always nice to me even when I was just an amateur fighter. He always treated me like I was somebody. Remarkable man." Ken Norton Jr. was a linebacker for 13 years in the NFL, playing for Dallas and San Francisco, and coaches the position for the Seahawks. He and his father were estranged for a time in the 1990s before finally reconciling. Norton always gave his father credit for his career, saying he learned how to train hard by watching him go for early morning runs when he was a child. "Its been noted that my father and I are on speaking terms and everythings back together now," Norton Jr. said in 1995. "Its part of what I do. No matter what I do, I cant get away from boxing." Norton, born Aug. 9, 1943, in Jacksonville, Ill., started boxing when he was in the Marines, and began his pro career after his release from duty in 1967. He lost only once in his early fights but had fought few fighters of any note when he was selected to meet Ali. At the time, Ali was campaigning to try to win back the heavyweight crown he lost to Joe Frazier in 1973. After that bruising first bout, they faced off two more times, including the final fight at Yankee Stadium on a night when police were on strike and many in the crowd feared for their safety. The fight went 15 rounds and Ali won a decision. Kilroy said Ali and Norton never had any animosity toward each other and became good friends over the years. Still, Norton always thought he had won all three fights. Norton would come back in 1977 to win an eliminator against Jimmy Young and was declared champion by the WBC when Spinks was stripped of the title. His fight against Holmes in 1978 at Caesars Palace was his last big hurrah, with the two heavyweights going back and forth, trading huge blows inside a steamy pavilion in the hotels back lot. The fight was still up for grabs in the 15th round and both fighters reached inside themselves to deliver one of the more memorable final rounds in heavyweight history. When the decision was announced, two ringside judges favoured Holmes by one point while the third favoured Norton by a point. Norton was badly injured in a near fatal car accident in 1986. He recovered but never regained his full physical mobility. "The doctors said I would never walk or talk," Norton said at an autograph session in 2011 in Las Vegas, lifting his trademark fedora to show long surgical scars on his bald head. Kilroy said Norton was visited at the hospital by former fighters, including Tyson, Earnie Shavers and Thomas Hearns. Norton fought only five more times after losing his title to Holmes. His final fight came Nov. 5, 1981, when he was knocked out in the first round by Gerry Cooney at Madison Square Garden. Information on services and other survivors was not immediately released by the family. Robert Parish Jersey .com) - The Columbus Blue Jackets rewarded starting goaltender and pending restricted free agent Sergei Bobrovsky with a four-year contract extension on Friday. Walter Brown Jersey . 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But experts say the smart approach for a team that signs the leagues first openly gay athlete -- from a marketing and public relations standpoint -- is to simply let Sams on-field play speak for him and his team. "While this is a significant announcement given the sport, the general hope is that hes just accepted as one of the other men on the roster, and therefore his marketability is still simply tied to his ability to play well on the field and ultimately make the team," said Paul Swangard, managing director of the Warsaw Sports Marketing Center at the University of Oregon. Sam declared Sunday that he is gay in interviews with ESPN, The New York Times and Outsports. The Missouri All-American had already come out last August to his coaches and teammates, who respected his privacy. Now Sam is entering uncharted territory as he prepares for the NFL draft. The SECs co-defensive player of the year was projected to be a mid-round selection. At 6-foot-2, 255 pounds, Sam will likely have to transition to outside linebacker, which could impact where hes drafted. But announcing hes gay could also have an impact on his draft status. "Im not naive to think there arent potentially some owners or executives out there who will say, Eh, Im not so sure now." said Golden State Warriors President and Chief of Operations Rick Welts, who came out publicly in 2011. "But also, I hope, there are a lot who would say, Theres an opportunity to do something that I think our fans would actually embrace. And if were supposed to win football games, if this guy helps us win football games, thats somebody we should have on our roster." Sam, 24, joins a growing list of active athletes to publicly come out, including Robbie Rogers, a winger for Major League Soccers Los Angeles Galaxy, and Brittney Griner, who plays for the WNBAs Phoenix Mercury. Conner Mertens, a kicker for Division III Willamette University, came out as bisexual late last month, and is believed to have been the first active college football player to publicly announce his sexuality. Griner, as one of the WNBAs brightest stars, was the centerpiece of the Mercurys marketing campaign. She also made a point of supporting causes that are important to her. "There was nothing about heer that was difficult in marketing.dddddddddddd We supported what she wanted to do with bullying and the LGBT community. We made those connecting points," said Amber Cox, president of the Mercury before leaving to go to the Big East last fall. Nike has also thrown support to LGBT athletes, signing both Griner and Jason Collins, a former NBA player who came out last year, to sponsorship deals, and launching its "Be True" campaign. Profits from the .BeTrue collection are being donated to the LGBT Sports Coalition to support the goal of ending discrimination in sport. Mark Elderkin of the Gay Ad Network, an online media platform for national advertisers, said NFL teams need only look at Sams track record. "Theyre going to make their choices based on who the best college athletes are. And theyre going to choose Michael if they deem him the best pick. So, I think they need to focus on the facts, and his performance over the years, his All-America status and everything hes done for Missouri," Elderkin said. "Also his relationships with the fans, and with the positive energy he has around his teammates and their full support, shows that hes not going to be disruptive to the team in any way, but is going to add value." But its still a reality that gay athletes face a backlash. Derogatory comments were easily found among the positive posts on social media and other online commentary following Sams announcement. A Pew Research survey last year of lesbian, gay, bisexual and transgender adults in the U.S. found that just 4 per cent saw pro sports leagues as friendly toward LGBT people, while 59 per cent saw the leagues as unfriendly and 36 per cent saw them as neutral. Still, even over the past year there have been significant overall victories in gay and lesbian rights, most notably two U.S. Supreme Court decisions in June. One ruling cleared the way for ending a ban on same-sex marriages in California; the other struck down a 1996 law passed by Congress that banned federal recognition of same-sex marriages. It remains to be seen how growing tolerance extends to the NFL playing field. "I think the point thats being made in a lot of the discussion is, Lets just move on," Swangard said. "If the guy makes a team, then he makes the team. His sexual orientation shouldnt be the story." ' ' '